Project Information
O* Moving
Bergen Couny NJ
Unstructured Account
6+ Months
From Chaos to Conversions: NJ Moving Company Transformation
When a leading NJ moving company approached us, they were spending $5,000 monthly on Google Ads with disappointing results. Disorganized campaigns and generic ad copy were bleeding their budget dry with minimal returns.
Challenge:
- Unstructured ad groups causing high CPCs
- Generic ad copy leading to poor engagement
- Inefficient budget allocation
- Low conversion rates despite high spend
Our Approach:
1. Campaign Restructuring
– Created dedicated campaigns for local moving, long-distance, and specialized services
– Implemented geographic-specific ad groups
– Developed unique ad copy for each service type
2. Strategic Optimization
– Custom landing pages for each service
– Advanced conversion tracking
– Budget reallocation based on performance data
– Regular A/B testing of ad copy
3. Technical Implementation
– Performance Max campaign setup
– Call tracking integration
– Custom conversion events
– Geographic bid adjustments
Results:
