Project Information
Maximum Results, Minimum Budget: HVAC Success Story
An NJ-based HVAC company needed to maximize their modest $500 monthly budget during peak AC installation season. The challenge was generating quality leads without exhausting the budget too quickly.
Challenge:
- Extremely limited budget ($500/month)
- Highly competitive market
- Need for qualified leads
- Seasonal demand fluctuations
Results:
Our Approach:
1. Strategic Campaign Design
– Implemented Call-Only campaign structure
– Focused on high-intent keywords
– Geographic targeting optimization
– Day-parting to maximize budget efficiency
2. Budget Management
– Daily budget caps
– Bid adjustments based on performance
– Priority scheduling during peak hours
– Regular bid strategy optimization
3. Conversion Optimization
– Call tracking implementation
– Quality score improvements
– Landing page optimization
– Mobile experience enhancement
By implementing a Call-Only campaign, we successfully maximized the client’s limited budget, ensuring that every dollar spent was directly contributing to potential business. This strategy not only optimized their ad spend but also delivered a high return on investment by driving more qualified leads, making it a sustainable and scalable solution for their future marketing efforts.